Podcasting is one of the most exciting new mediums of communication to arise for some time.
Women Walking Tall, a public relations firm, has launched a new podcasting service, which provides professional podcast interviews for companies and individuals looking to publicize any type of news event. For communicators, the possibilities are tremendous. Companies with good ideas to talk about can produce their own broadcast-quality shows and send them to exactly the right audience.
“Podcasting is an ideal way to energize a PR announcement, complementing any news event with an in-depth audio interview,” said Mary DeFeudis founder of WWT. “Many companies and individuals have not moved to podcasting yet because of the significant learning curve. WWT eliminates that barrier to entry.” added DeFeudis.
WWT can conduct and record the interview, create the podcast show -including musical intro- and publish the podcast.
About Women Walking Tall
Mary DeFeudis has supported thousands of women in making their dreams come true. She is the President of Women Walking Tall in Portland,OR, her own PR & brand consultancy agency. She has been the instrument that helped catapult her brands presence from 25 markets to 44 markets in the US & Canada. Mary has been featured in various media channels for her expertise in business and entrepreneurship. Defeudis has been published and quoted for her keen insights on cultural and consumer trends. DeFeudis graduated from Columbia University.
Wednesday, March 24, 2010
Friday, March 19, 2010
Mary Defeudis of WWT to open new NYC office
WWT is opening a New York Public Relations Office, where it will merge its social media expertise with traditional PR for clients in the tech and consumer sectors. This is WWT second PR office, with a Portalnd PR office already in place. “It made sense to start a New York PR firm, since many of the inquiries we receive from consumer and technology companies stem from the New York area,” said Mary DeFeudis founder of WWT. The New York PR office will be led by Christine Marks, vice president of account services, whose client expertise includes carious Fortune 100 companies. She and her team will help new and existing clients drive more successful digital marketing and branding strategies
WWT will provide the full range of marketing and public relations services, including brand development, strategic marketing plans, marketing collateral and website development, advertising creative and campaign management, newsletters, conference speaking, research studies and other thought leadership initiatives, and media relations In the New York office.
About Women Walking Tall
Mary DeFeudis has supported thousands of women in making their dreams come true. She is the President of Women Walking Tall in Portland,OR, her own PR & brand consultancy agency. SHIFT Communications is an award-winning, privately-held national public relations firm She has been the instrument that helped catapult her brands presence from 25 markets to 44 markets in the US & Canada. Mary has been featured in various media channels for her expertise in business and entrepreneurship. Defeudis has been published and quoted for her keen insights on cultural and consumer trends. DeFeudis graduated from Columbia University
WWT will provide the full range of marketing and public relations services, including brand development, strategic marketing plans, marketing collateral and website development, advertising creative and campaign management, newsletters, conference speaking, research studies and other thought leadership initiatives, and media relations In the New York office.
About Women Walking Tall
Mary DeFeudis has supported thousands of women in making their dreams come true. She is the President of Women Walking Tall in Portland,OR, her own PR & brand consultancy agency. SHIFT Communications is an award-winning, privately-held national public relations firm She has been the instrument that helped catapult her brands presence from 25 markets to 44 markets in the US & Canada. Mary has been featured in various media channels for her expertise in business and entrepreneurship. Defeudis has been published and quoted for her keen insights on cultural and consumer trends. DeFeudis graduated from Columbia University
Mary DeFeudis of WWT announces record growth and new Search Enginge Marketing Practice
WWT reports record growth for the company. Over the last two years, WWT has recorded a 300 percent increase in revenue growth, and a 50 percent increase in the number of employees. Last month, WWT announced the appointment of Jenna Discher, a web marketing veteran, to lead its new growing search engine marketing practice. "As we continue to grow, it is important to provide our clients with the best team possible. New York will provide us with a great opportunity for growth and it's an outstanding market for tapping into new talent," said Mary DeFeudis Founder of WWT. “We expand to locations that help us serve our client partners better and inspire us to pursue new challenges."
WWT will deliver everything needed to define, build and grow a successful online business.Services include: product planning, user research, content and advertising strategy, interaction design, visual design, technology development and analytics.
"I'm proud of our team for pushing the boundaries of digital marketing innovation and design over the last two years," WWT Founder Mary DeFeudis said. "Our clients are facing new challenges these days and we have to work harder than ever to help them continue to improve their online business."
WWT will deliver everything needed to define, build and grow a successful online business.Services include: product planning, user research, content and advertising strategy, interaction design, visual design, technology development and analytics.
"I'm proud of our team for pushing the boundaries of digital marketing innovation and design over the last two years," WWT Founder Mary DeFeudis said. "Our clients are facing new challenges these days and we have to work harder than ever to help them continue to improve their online business."
Monday, March 15, 2010
Mary DeFeudis of Women Walking Tall remarks on an underserved female consumer
Women represent a huge growth market: As a market, women represent a bigger opportunity than China and India combined. Women now drive the world economy. Considering that, it would be foolish to ignore or underestimate the female consumer and yet many companies do just that. Most companies have much to learn about selling to women; they feel vastly underserved. Despite the remarkable strides in market power and social position that they have made in the past century, they still appear to be undervalued in the marketplace and underestimated in the workplace. They have too many demands on their time and constantly juggle conflicting priorities—work, home, and family. Few companies have responded to their need for time-saving solutions or for products and services designed specifically for them.
Although women control spending in most categories of consumer goods, too many businesses behave as if they had no say over purchasing decisions. Companies continue to offer them poorly conceived products and services and outdated marketing narratives that promote female stereotypes. Women are increasingly gaining influence in the work place and currently, the number of working women in the United States is about to surpass the number of working men. "We believe that as this recession abates, women not only will represent one of the largest market opportunities in our lifetimes but also will be an important force in spurring a recovery and generating new prosperity," says marcy Defeudis President of Women Walking Tall.
Although women control spending in most categories of consumer goods, too many businesses behave as if they had no say over purchasing decisions. Companies continue to offer them poorly conceived products and services and outdated marketing narratives that promote female stereotypes. Women are increasingly gaining influence in the work place and currently, the number of working women in the United States is about to surpass the number of working men. "We believe that as this recession abates, women not only will represent one of the largest market opportunities in our lifetimes but also will be an important force in spurring a recovery and generating new prosperity," says marcy Defeudis President of Women Walking Tall.
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